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Everything in China is different than it is in the West, beginning with language and continuing through culture, priorities, group dynamics, reasoning, even to life itself. Western companies who think they can compete in China using a Western business model will not be successful; Western companies who think and act like Chinese companies have a competitive advantage. |
| As a Chinese company with Western characteristics, we immerse our Western clients in Chinese culture and the business environment, and work side-by-side with them to conduct business as a Chinese company would. This means first establishing a personal relationship with the partner or customer and demonstrating that you are in China for all the right reasons ¨C long-term growth and prosperity for your company, and looking for Chinese companies anxious to grow and prosper alongside you in a long-term, mutually beneficial relationship | ![]() |
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CBN and our Western clients understand that ˇ°goodˇ± Chinese manufacturing partners will need support and nurturing to improve their processes, expand their capabilities and provide sustainable cost advantages, turning them into ˇ°greatˇ± suppliers. Chinese partners understand that future, predictable growth is dependent on continuous improvement and a willingness to sacrifice short term gain for long term security. CBN has made the investment in offices, project managers, engineers, and support systems which makes it possible for even the smallest Western manufacturing company to enter China at the lowest practicable and predictable cost while significantly minimizing the risks and costs of doing business in China. This "win-win-win" strategy benefits all parties by giving each what they need most for continued success: Our Western clients gain non-capital intensive manufacturing capacity,
a sustainable cost advantage and access to the vast Chinese industrial
market; Chinese partners gain valuable management and technical skills
and access to world-wide markets to grow their companies; Western OEMs
and Top Tier suppliers in China gain reliable sources for high-quality
component parts, machinery and equipment which eliminate production bottlenecks
and improve productivity and profitability. |
| © 2011 China Business Network |